Welcome to Pure Innovation

”Knowledge is the map, intuition is the direction, and passion is the fuel.”

Juha Porrassalmi is a super creative minded person. He is a trusted and most likable dynamic leader and a team player. Catch him if needed a help in a retail business or innovative business development advices in general.

Juha’s background

Juha is responsibler and result oriented. In addition he is skilled at creating long run strategies for business growth. He is a highly successful entrepreneur, business developer and investor, especially in the retail business segment in North Europe. Over 30 years experience in designing and implementing shopping environment concepts. Among others; Corner Stone – Kamppi, Kesko, Veikkaus, Stark, Kiwi, OkQ8, Teboil, Shell, Neste, Isku.

Juha’s special knowledge & skills

Gift to Innovate, good leading and team management skills, communicating skills, inspirational speaker, creative strategy planning, creative concept planning, outstanding business development and growth skills, especially in the retail business segment. Large International network.

”The highest level of knowledge is intuition.”

Juha Larsson is a passionate thinker, doer and collaborator, world class people connector, business developer, branding and marketing expert. Catch him if needed a cosmic amounts of valuable business development, branding, and marketing advices.

Juha’s background

He has achieved success working for national and international organizations, while being rewarded more than 30 times. He has national and international awards such as Cannes Lions, Clio, New York Festival, Rebrand 100, etc. Over 30 years of experience in world class comprehensive brand building and award winning marketing communications. Among others; Stockmann, Liikenneturva, RAY, Atria, Radiolinja, K-plussa, Helsingin Sanomat, Orion, Iittala, Leonia, Sampo pankki, IF, Raisio, Arla, Marli, Veikkaus, Nokia, Fazer, Silja Line, Viking Line, Fortum, Valio, R-kioski, Lumene, Indufor, Restel, PCKT-Money, Reinin, Liuos.

Juha’s special knowledge & skills

Innovation, strong intuitive skills, communicating skills, creative strategy planning, business development, comprehensive brand development, integrated marketing planning, creative direction, art direction, creative talent management, and project management. He has outstanding global network and skill to find the right people for the right job.

”Always keep your focus on what you aspire.”

Henrik is a result oriented and committed innovator, doer and world class people connector, business development, venture capital and sales expert. Catch him if needed a beyond successful business development, international sales and venture capital advices.

Henrik’s background

Henrik received his Masters in Economics from Hanken School of Economics in Helsinki with honors. Henrik’s Ph.D. studies relate to the topic of agency problems and corporate governance. Henrik holds an approved board member (HHJ) certificate from Tampere Chamber of Commerce. Henrik has over 25 years experience in sales. Prior to joining NewCo Helsinki, Henrik worked in Venture Capital as a partner at Vendep Ltd. thereafter Henrik worked as international sales director for a Finnish software company Roidu Ltd. He acquired an investment and 35 distributors in 8 countries for the firm in less than two years. During 2004-2006 Henrik launched Eddie Jordan’s Formula 1 ready-to-drink (RTD) Vodka V-10 premium-packaged spirit (PPS) alcohol drink to the Finnish market. Vodka V-10 became 3rd  most sold RTD drink in the monopoly (Alko). Other customers were CO-OP (SOK), Kesko, Heinon Tukku, Metro Tukku, Wihuri, F1 Jordan Formula (Eddie Jordan).

Henrik’s special knowledge & skills

Henrik’s special knowledge & skills lies in international sales, channel creation, start-ups, software M&A, GTM plans and venture capital. Henrik has also the skill to find the right team for companies.

”Wisdom is to pick up and execute the right decisions. #humanintelligence”

Mikko is an experienced and valued business accelerator. He has the ability to build a big picture and narrow it down to tasks to be executed to achieve set goals. Catch him if needed an innovative advisor with superior customer focus and end-user understanding skills.

Mikko’s background

Mikko work and experience in some of the best in class corporations and innovative companies in the world. He has wide international business experience and background with different industries like; FMCG; P&G, Gillette, Media & Marketing; 24/7 Media, Finlandia, The SwatchGroup, Internet, telecommunication, and e-commerce; Dressmart.com, Zed, Sulake, and M2Talent. Management Consulting & Value Accelerator; independent consulting, Management Competence group, VBA Nordic, L&CO Value Accelerators.

Mikko’s special knowledge & skills

Mikko’s core competencies with proven track records is leadership and people management skills, strong co-operation and collaboration skills, strategic thinking and business-building skills, customer focus and end-user understanding, problem-solving and communication skills, operational discipline, coaching, business development, recruitment, sourcing, business accelerator and funding skills and he has especially strong result-oriented execution skills.

”Crosindustrial insight with modern methodologies drives operational excellence.”

Vilppu is a connected business developer, account & sales director, serial entrepreneur, event producer and a digital service development expert with strong leadership and project management skills combined with an extensive knowhow on digital marketing and online businesses. Vilppu has a BSc (tech) degree in Industrial Engineering and Management as well as exchange studies in Université de Savoie, Annecy, France.

Vilppu’s background

Vilppu has founded and co-owned several companies in various business fields. Among others; Creative & Digital, Staff Leasing, Corporate Security and Risk Management, Food & Beverages. He has worked as an executive producer in several successful B2C and B2B events. Among others; Flow Festival Helsinki, Korea-Finland Business Summit, CERN roadshow in Finland and Finland at CERN. Over the past 15 years Vilppu has worked with international brands and companies in Finland and abroad in sales, digital service development, concept creations and planning as well as project management. Among others; CERN, Virgin Mobile MEA, Dubizzle, Mehiläinen, SOK, Gustav Paulig, EK, Otavamedia, Suomalaisen Työn Liitto, Liikennevirasto, Tekniikan akatemia, Inox Communication, Consensus Capital.

Vilppu’s special knowledge & skills

Vilppu’s special knowledge & skills are in strategic business and brand development, digital service and process optimization through UX and CX as well as ability to communicate and intermediate between different stake holders in order to get things done.

”Cooperating is the beginning and the root of wisdom.”

Petri is a highly experienced and well-liked HR expert, personnel and sales management leader, innovative and respected board professional. He is a highly successful entrepreneur and business developer. Catch him if needed to add value to company’s business through human resource management.

Petrit’s background

He has entrepreneur and senior development manager experience of 20 years. People, product- & business development experience from various industries such as construction, logistics, industry, services and staffing in companies like Selekta, ProMesta, Maximus, Kesko, RekryMesta among others.

Petri’s special knowledge & skills

Extremely good communication skills, business development, change management, project management, good hearing, advisory, leading and inspirational team management skills.

”Corporate identity is fire, corporate identity leadership is gasoline.”

Antti is a strategic thinker and a true expert in creating added value through brand positioning and corporate identity design. He is a great believer in the true value of corporate identity leadership. Moreover, he has proven he’s point as trusted advisor as well as internationally awarded designer. Catch him if needed to stand out from competitors through corporate identity leadership.

Anttis’s background

As a designer, Antti has over 25 years experience in crystallizing brand stories and corporate identities. He has achieved several international awards in industry-leading competitions that evaluate visual identity. He has worked as a coach and lecturer as well as participated as a jury member in several design competitions.

Antti’s special knowledge & skills

Creative strategy planning, business development, creative direction, project management, crystallization skills and beyond outstanding brand management skill.

”Creating different is the essence of fucking everything.”

Stefan is an internationaly awarded Designer, Interior architect, and Sculptor. Following the start of his career he received the largest cultural award in the Nordic countries in 1992, the jury called him a “renaissance man”, and The Times (London) wrote “Calling Lindfors an Industrial Designer would be like calling a Stravinsky symphony a nice song”. Catch him to get advice on how to benefit from extraordinary and innovative design, follow-up strategies, and PR. All adding value to a more profitable and stronger identity of your company.

Stefan’s background

Stefan Lindfors maintains an active career within the fields of design, architecture, sculpture, and film making — also working closely with the world of advertising. Current projects in 2020-2021 include works & launches for city centres, cruise ships and hotels.

Stefan’s special knowledge & skills

A short list of his clients so far include Alessi, Amnesty, Arabia, Artek, Buster Boats, DNA, Finavia, Hackman, Helsinki International Airport, Helsinki Public Transport, Iittala, Ilmatar Wind, JCDecaux, Lundia, Marimekko, Martela, Ingo Maurer, Neste, Nokia, Prime Hotels, Sony Playstation, Swatch, Valio, Viking Line, Vitra, and Warner Music.

”Creativity is the ability to base your actions on knowledge and the courage to jump towards the unknown.”
Jonni is a creative, open-minded thinker through analysis. Strong, experienced creator and visualizer, internationally awarded corporate and brand identity designer. Passionate developer of visual and verbal expression of brands from big picture to details. Catch him if needed to stand out through visual and verbal expression of brand.

Jonni’s background
As a designer, Jonni has over 25 years experience in crystallizing brand stories and corporate identities. He has achieved several international awards in industry-leading competitions that evaluate visual identity.

Jonni’s special knowledge & skills
Innovation, intuitive and strong skills in brand building, as well as creative strategy planning, business development, brand communication, visual identity, creative direction, creative talent management, and project management skills.

”Future is decision of open mind strategy and action to make it happen.”
Timo is a passionate and world class high-tech driven future target state analyzer, customer value proposition, execution and go-to-market revenue ramp-up expert. Catch him if needed to know what’s happened a world & markets around you.

Timo’s background
Timo has management consulting and senior development manager experience of 20 years. Future market analysis, foresight, scenario and innovation change leader with international strategy, digitalization, CRM and processes, people, product- & solution development experience in companies like Nokia and Huhtamäki among others. 

Timo’s special knowledge & skills
Very strong skills in seeing beyond existing business models and competencies in how to plan and execute strategy with human innovation practices. Superior skills to creating competitive market analysis, future skenario plans, developing of business plan and service concepts. Timo has exceptional skill to building brighter future and profitable growth for companies.

”Communication is leadership, leadership is communication.”
Riikka Kämppi is an experienced Executive Director and Communication specialist in marketing, communication and political campaigns. Skilled in Management, Strategic Planning, Strategic Communication, Community Building, Public Speaking, and Public Relations. Catch her if needed communication to reach strategic goals.

Riikka’s background
She has been rewarded for her skills and has demonstrated her ability to create successful strategic communication. 2014-2021 over 30 clients, many confidential, public ones include Billnäsin Ruukki/Billnäs Bruk, RAY Inhimillisiä uutisia (nyk. Veikkaus), Into kustannus, Sofi Oksanen, Kiehumispiste/Boiling Point, MyData Global – among others.

Riikka’s special knowledge & skills
Innovation, strong communicating and management skills, strategic planning, strategic communication, community building, public speaking, and public relations. She has outstanding global network and skill to find the right people for the right job.

”At the end of the day, it’s all about the people.”
Natali Karppinen is a multitalented and internationally well connected marketing professional with strategic, strong creative and innovative approach especially in the new age game of social media and it’s ever changing web.

Natali’s background
She has earned her status in the business through years of numerous international and local projects with different clients ranging from gaming, beauty and fashion to cars industry. Among others; Porsche Finland, YSL beauty, Dogus group, VICE, Moomin Inc.

Natali’s special knowledge & skills
Innovation, communicating skills, creative strategy planning, marketing planning, creative direction, creative talent management, and project management. She has beyond outstanding global network and skill to find the right people for the right job.

”Champion mind diversity because it is essential to think differently.”
Matti Rintala is a conceptual thinker who is quick figuring out the big picture. He is a wizard in business strategy, business development, finance and risk management. Catch him if you need help of an independent thinker to generate new angles and cultivate your business approach or elaborate and perfect your strategy.

Matti’s background
He has gained valuable experience in finance, banking and capital markets in sales and business development roles over more than 25 years working for Handelsbanken Capital Markets, United Bankers, Nordic Soya, OP Capital Markets, Digia, Bearing Point, TietoEvry and Vauraus Suomi.

Matti’s special knowledge & skills
Radical creative thinking, big picture visioning, honing business goals, unraveling money making fundamentals, rapid conceptualizing ability, idea refining, collaboration, root cause drilling. He has a passion for corporate values and principles – those being the main fundamentals in creating success and differentiation in the future – unfair advantages.

”At the end of the day, it’s all about the people.”
Sedu Koskinen is a experienced and accomplished restaurateur, serial entrepreneur and businessman. Koskinen is a tireless evergreen, a highly innovative problem solver and an out of box thinker. Catch him especially if you need highly innovative business & brand development advices.

Talent’s background
He is probably the best-known restaurateur in Finland, having built around 150 restaurants and generated a turnover of almost half a billion euros. He has also had restaurants in Thailand and Estonia. He worked in industry until 1991 when he sold his industrial maintenance company to Imatran Voima Oy (Fortum). He also founded Smile Henkilöstövuokraus Oy.

Talent’s special knowledge & skills
Gift to Innovate, integrate businesses,  business development, project management, construction management, strategic planning, concept planning, execution skills specially for new business concepts, large and wide International network.

”At the end of the day, it’s all about the people.”
Wille Wilenius is an experienced PR-specialist with over 30 years of experience in the PR, media and communications branch, having successfully launched countless international and Finnish brands onto the market. Catch him if you need an out-of-the-box thinker in the context of PR- and communications.

Wille’s background
Having formerly worked at leading PR-agencies and as a producer for tv- and theatre, Wille is considered a true veteran in the industry. Working successfully for brands like Tampere- talo, Bukowskis, Hagelstam & co, Stockholms Auktionsverk, Svenska Teatern, Powerpark, CBRE, Omenahotelli, Vauhtiajot, Pokerstars, Olympic Casino, Ladbrokes, Casumo, Pöff.

Wille’s special knowledge & skills
Strong co-operation and collaboration skills, strategic thinking and business-building skills, problem-solving and communication skills. He has very wide global network and skill to find the right people for the right job.

“It’s about the ideas but, what’s really matters is the commitment to execute.”
Esa is experienced business leader with strategic mind and skill set. Building the big picture, breaking it down to concrete initiatives and getting things done with people is his very simple way of working with customers. Besides being a “hard core” business leader Esa is known to be exceptional in inspiring people to work towards common goals. Catch Esa if you wish to have a partner with proved business results and great people skills.

Esa’s background
Esa has senior level management and consulting experience from several industries including ICT, telecommunications, finance and facility services from companies like TietoEVRY, Digia, Basware, F-Secure, TeliaSonera, DNA, ISS, Sodexo, Danske Bank, Mandatum Life, Berner etc. His 25+ year local and international management and leadership experience, working with several management teams and boards of directors provides a strong background when large and complicated development programs need to be developed and executed.

Esa’s special knowledge & skills
Esa has a huge passion for both people and business. Developing business and strategy in complicated world, driving change programs, getting people onboard and boosting both organic and inorganic growth initiatives. In addition to his line and sales executive positions Esa has been in charge for strategy, M&A, offering development and VC operations during his career. Esa is also certified business coach and mentor and coaches both executives and young university talents pro bono basis.

”Drive your business with endless curiosity, strong insight and inspire others to join.”
Ilkka is highly experienced management consultant and coach. He specializes in developing winning sales and account strategies as well as helping to level up customers account management, sales expertise and sales management skills. If you need customer-orientated talent with ability to deliver measurable and lasting results from strategy to practice, look no further Ilkka is just the right person for the job.

Ilkka’s background
He has strong over 20 years background in executing and developing key account management, sales management, and growth strategies. During his career he has gained experience in several industries and worked for Nordea, Adecco, Pan Vision, TBWA and Growth Agency IHME. In recent years, he helped clients like Vaisala, Fiskars, Dentsu, S-Ryhmä and TietoEvry to exceed their set business targets and gain competitive advantage on selected markets.

Ilkka’s special knowledge & skills
As a goal driven, analytical and energetic personality. He knows how to motivate people to give the very best of themselves to the common goal and task at hand. He has deep understanding how to drive business with relevant customer experience insight and how to identify and create true added value to customer operations. In this Ilkka is a true Jedi! Ability to see the big picture and slice it to suitable development phases gives him excellent abilities to help his customers to succeed.

”The key is finding the right people.”
Carl is an outspoken professional and futurist who has been a leader in emerging digital technologies for more than two decades. A true visionary, he has a highly developed business nose for the next trends to land in Finland. Carl’s ability to perceive the big picture, build functional concepts and secure a lot of attention around them, matched with his incredible knack for finding the right people for the right jobs, is simply out-of-this-world. Catch him if need some help of that.

Carl’s background
In addition to various Director positions covering Northern Europe, Carl has successfully set up local operations in Finland for over 20 international companies, such as Death tobacco, Sportus, Ladbrokes, Sportingbet, Readly, Magster, Storage365, Yaytrade, Gordon Delivery to just name a few. He has also acted as consultant at company executive level for various medical providers, insurance companies, banks, etc. Carl is also a true expert in securing media coverage, with over 100 articles published in 20 different business areas, covering fashion, newspaper, lifestyle, business, etc.

Carl’s special knowledge & skills
Through his extensive network of contacts, Carl’s unrivaled ability to find the best Finnish professionals, securing the right partners and building top-notch sales teams, is a prerequisite for any company to succeed in Finland. Indeed, Carl seems to know everyone, from high-level government officials – political lobbying is second nature to him – to top management in all the largest Finnish companies as well as the best-regarded media professionals in all fields. Carl is also a true expert on all matters PR.

”It’s rumored that we’re known throughout the cosmos to be “legendary dreamers.”
Vladislav Dobrokhotov is an experienced executive with a successful track record in operational leadership of both, profit and not-for-profit organizations.

Vladislav’s background
He has planned and executed launches of numerous new businesses, products and services in B2B and B2C markets; organized more than a hundred events in Finland and abroad, and worked with such brands as Rolls-Royce, Bentley, Jaguar Land Rover, To’ak, The Macallan, El Corte Inglés, McArthurGlen, Galeries Lafayette, and many more. Led trade missions and hosted foreign delegations, including the visit of HRH Prince Michael of Kent GCVO to Finland in 2017. Having worked in different markets (Europe: Austria, Finland, France, Germany, Norway, Russia, Switzerland, UK; Asia: China, Hong Kong), Vladislav has developed a deep understanding of cross-cultural issues and practical ways of doing business in different countries. He also helps to raise funds to a number of charities.

Vladislv’s special knowledge & skills
Innovation, business strategy, project management, marketing, experiences production, fundraising, business facilitation. He has outstanding and beyond global network.

”At the end of the day, it’s all about the people.”
Soon more about our new talent’s in general…

Talent’s background
Soon more about our new talent’s background…

Talent’s special knowledge & skills
Soon more about our new talent’s special knowledge & skills…

”At the end of the day, it’s all about the people.”
Soon more about our new talent’s in general…

Talent’s background
Soon more about our new talent’s background…

Talent’s special knowledge & skills
Soon more about our new talent’s special knowledge & skills…