ABOUT PURE
We ensure success for our clients, from innovation to reality.
Pure Innovation is a business and brand development innovation & advisory company. We help companies to rebuild and scale their businesses by identifying growth opportunities and improving their performance through innovation in products, services, processes, business models and branding.
PURE SERVICES
We reshape the world.
We make forecasts and future scenarios. We innovate, we create and we execute. Most of all, we are helping by providing growth. We provide holistic business and brand development, case and customer-specific approaches for different sizes and types of companies.
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PURE Future
The role of insight and especially foresight should be as the basis for strategic planning and decision-making – it challenges the company to redefine its strategies to fit better in the ever increasing competitive landscape.
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With us, you’ll be able to identify changes before they happen. The aim of our insight analysis and strategic foresight plan is to find insight in long-term trends that are observable and actionable today.
Strategic choices should always be in line and support the Vision, the long-term goal of the company, the desirable state in the future. The role of strategic foresight should be as the informant, the source of knowledge, the basis for innovation, strategic planning and decision-making which are created to describe possible, probable and desirable or undesirable visions and roadmaps about the future.
Without incorporating any foresight to your company decision-making, you will be making decisions that are only based on current conditions and as we all know – the only constant in this world is change.
The fact is that foresight is never a clear calculation or estimation of what will definitely be or a certain prediction of the future. The aim of foresight and future scenarios is to find some insights on how the future might play out and then find actions that we can take execute today to affect how future plays out or make ourselves better prepared for it.
Before engaging in a future study, foresight and scenario process, it is important to establish a common understanding of the context under investigation. This necessary insight is built through various studies like markets, industry, customer and competitor analysis in order to pertinently identify areas for future possible changes and main associated uncertainties and possibilities.
Both insight and foresight are needed in order a business successfully build a future. The purpose of our insight and strategic foresight plans is as much for helping today’s decision-making as it is for creating awareness about tomorrow’s challenges and opportunities.
We reshape the future. Schedule an invigorating consultation with us.
Our specific services for successful future are
Market, industry, customer, competitor and competitive analysis
Future studies, foresight and scenarios -
PURE Branding
Branding is nothing new. Yet, the expectations consumers have for brands are higher than ever. This is why your company interested in long-term success must create the most promising, targeted brand experience possible.
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A brand is the sum of its parts. In order to create a unique branded experience, one must understand the big picture and pay attention to details. Every last detail – Even the smallest ones.
Branding is the total of the sums of company’s identity – from its name and logo to every piece of communication, internal or external – to every encounter every customer or potential customer has with it. In other words, brand is the entity of your company and its business.
While your product and/or service are the most critical factor in your success, your brand is your most valuable asset. The product or service is the object whereas the brand is the personality. Products and services can be copied, but a brand is unique.
Building a brand is a life long journey and it’s all about being open and honest, especially with innovative outside input. It’s like raising kids – you can’t be a mother, father, sister, brother, friend, teacher, etc. but yourself – you just can’t and you don’t even have to – so, collaborate.
There is no “one size fits all” approach to building a successful brand. That is why we work together with you to identify the vision of your brand and your business, to define your client and all the encounters they will have with your brand. To lay the foundation, we create a brand strategy that mirrors the culture, nature, philosophy, and goals of your business, and particularly the wishes and true needs of your clients. And of course, we help you bring that strategy alive too.
We are specialized in providing holistic brand development strategies. If you are into that – let’s talk.
Our specific services for successful branding are
Brand development strategies & implementations
Design strategies & implementations
Communication and PR strategies & implementations
Brand stories and brand identity refreshment & implementations
Multifunctional product and service concepts & implementations
Brand management advisory services
Brand management rental services -
PURE BUSINESS
In any successful business, process of developing a business improvement plan is ongoing. Every business owner and leader must periodically examine their business and determine if it’s meeting the potential it can.
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Business development is a set of tasks and processes meant to create growth opportunities for a company. It generally involves, making more money and saving money.
The key to success is continuous improvement. Continuous business improvement is an ongoing effort to improve the quality of your processes, products & services, people and profit.
As a business owner or leader, you are probably aware of where your business could improve. Sometimes business owners and leaders want to improve their business, but are not sure how to begin. Think realistically about what you can do yourself and where you may benefit from some support.
We create a custom approach tailored to each client’s unique situation to bringing innovative and unconventional yet pragmatic thinking to deliver actionable strategies for real impact in today’s complex business landscape. We partners with owners and leaders in business to tackle their most important challenges and capture their greatest opportunities.
From three-person startups to thousand-member teams, we’ve seen and done it all. We provenly can, and we very much like to produce some significantly unfair competitive advantage for your business as well.
We work closely with you to define clear requirements and innovate pragmatic solutions. We help you to develop a viable strategy for success, which we then express in a compelling business plan. We don’t stop when business plan is complete. We help you implement it as well.
Clear a day and let’s take a look together at how you’re doing, what you want to do better on, and let’s developing a business improvement plan, plan of action to move your business forward.
Our specific services for successful business are
Business development strategies & implementations
Growth strategies & implementations
Retail omnichannel strategies & implementations
Distribution strategies
Communication and PR strategies & implementations
Product and service concepts
Financial plans
Investment memorandum and pitch deck preparations
Business management advisory services
Business management rental services -
Pure Innovation
Innovation is one of the key drivers behind the growth of all successful organization, particularly as the speed of business cycles continues to increase in today’s complex business landscape.
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Innovation is critical to growth. Growth is vital for funding new investments and attracting great talent. It is also a critical driver of overall company performance.
An innovation strategy is essential for companies that want to gain competitive advantage. An effective innovation strategy should be inspiring and add something unique to the product or service being developed.
Innovation should push boundaries and be out of the ordinary. As a company, you want to increase the value of a current product or service or create something brand new that will lead to successful growth.
Innovation strategy is not magic or mystery, but it is a process like any other process. When it is planned and executed properly it can have significant effect on the success of the organization.
Like the creation of any successful strategy, the process of developing an innovation strategy should start with a clear understanding and articulation of specific objectives related to helping the company achieve a sustainable competitive advantage.
We help you formulating innovation strategy in dynamic and fast-chancing environments. Schedule an invigorating consultation with us.
Our specific services for successful innovation are
Innovation strategies & implementations
Growth strategies & implementations
Communication and PR strategies & implementations
Product and service concepts
Financial plans
Investment memorandum and pitch deck preparations
PURE TALENTS
At the end of the day, it’s all about the people.
We are a passionate, unique & extraordinary combination of multitalented, highly experienced and internationally awarded professionals. Together we have more than a century of experience from successful business and brand development cases in North European markets. We provenly can, and we very much like to produce some significantly unfair competitive advantage for your business as well.
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Juha Porrassalmi
Senior Advisor, Co-Founder
+358 45 270 69 18
juha.porrassalmi
About Juha@pureinnovation.fi -
”Knowledge is the map, intuition is the direction, and passion is the fuel.”
Juha Porrassalmi is a super creative minded person. He is a trusted and most likable dynamic team player. Catch him if needed a help in a retail business development.
Juha’s background
Juha is responsibler and result oriented. In addition he is skilled at creating long run strategies for business growth. He is a highly successful entrepreneur, business developer and investor, especially in the retail business segment in North Europe. Over 30 years experience in designing and implementing shopping environment concepts. Among others; Corner Stone – Kamppi, Kesko, Veikkaus, Stark, Kiwi, OkQ8, Teboil, Shell, Neste, Isku.
Juha’s special knowledge & skills
Gift to Innovate, good leading and team management skills, communicating skills, inspirational speaker, creative strategy planning, creative concept planning, outstanding business development and growth skills, especially in the retail business segment. Large International network.
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Juha Larsson
Executive Senior Advisor, Founder
+358 45 270 69 17
juha.larsson
About Juha@pureinnovation.fi -
”The highest level of knowledge is intuition.”Juha Larsson is a passionate thinker, doer and collaborator, world class people connector, business developer, branding and marketing expert. Catch him if needed a cosmic amounts of valuable business development, branding, and marketing advices.
Juha’s background
He has achieved success working for national and international organizations, while being rewarded more than 30 times. He has national and international awards such as Cannes Lions, Clio, New York Festival, Rebrand 100, etc. Over 30 years of experience in world class comprehensive brand building and award winning marketing communications. Among others; Stockmann, Liikenneturva, RAY, Atria, Radiolinja, K-plussa, Helsingin Sanomat, Orion, Iittala, Leonia, Sampo pankki, IF, Raisio, Arla, Marli, Veikkaus, Nokia, Fazer, Silja Line, Viking Line, Fortum, Valio, R-kioski, Lumene, Indufor, Restel, PCKT-Money, Reinin, Liuos.
Juha’s special knowledge & skills
Innovation, strong intuitive skills, communicating skills, creative strategy planning, business development, comprehensive brand development, integrated marketing planning, creative direction, art direction, creative talent management, and project management. He has outstanding global network and skill to find the right people for the right job.
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Vilppu Simpanen
Senior Advisor
+358 44 556 45 32
vilppu.simpanen@pureinnovation.fi
ABOUT VILPPU -
”Crosindustrial insight with modern methodologies drives operational excellence.”
Vilppu is a connected business developer, account & sales director, serial entrepreneur, event producer and a digital service development expert with strong leadership and project management skills combined with an extensive knowhow on digital marketing and online businesses. Vilppu has a BSc (tech) degree in Industrial Engineering and Management as well as exchange studies in Université de Savoie, Annecy, France.
Vilppu’s background
Vilppu has founded and co-owned several companies in various business fields. Among others; Creative & Digital, Staff Leasing, Corporate Security and Risk Management, Food & Beverages. He has worked as an executive producer in several successful B2C and B2B events. Among others; Flow Festival Helsinki, Korea-Finland Business Summit, CERN roadshow in Finland and Finland at CERN. Over the past 15 years Vilppu has worked with international brands and companies in Finland and abroad in sales, digital service development, concept creations and planning as well as project management. Among others; CERN, Virgin Mobile MEA, Dubizzle, Mehiläinen, SOK, Gustav Paulig, EK, Otavamedia, Suomalaisen Työn Liitto, Liikennevirasto, Tekniikan akatemia, Inox Communication, Consensus Capital.
Vilppu’s special knowledge & skills
Vilppu’s special knowledge & skills are in strategic business and brand development, digital service and process optimization through UX and CX as well as ability to communicate and intermediate between different stake holders in order to get things done.
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Timo Jalava
Senior Advisor
+358 45 262 81 25
timo.jalava@pureinnovation.fi
ABOUT TIMO -
”Future is decision of open mind strategy and action to make it happen.”
Timo is a passionate and world class high-tech driven future target state analyzer, customer value proposition, execution and go-to-market revenue ramp-up expert. Catch him if needed to know what’s happened a world & markets around you.Timo’s background
Timo has management consulting and senior development manager experience of 20 years. Future market analysis, foresight, scenario and innovation change leader with international strategy, digitalization, CRM and processes, people, product- & solution development experience in companies like Nokia and Huhtamäki among others.Timo’s special knowledge & skills
Very strong skills in seeing beyond existing business models and competencies in how to plan and execute strategy with human innovation practices. Superior skills to creating competitive market analysis, future skenario plans, developing of business plan and service concepts. Timo has exceptional skill to building brighter future and profitable growth for companies. -
Matti Rintala
Senior Advisor
+358 45 665 05 05
matti.rintala@pureinnovation.fi
ABOUT Matti -
”Champion mind diversity because it is essential to think differently.”
Matti Rintala is a conceptual thinker who is quick figuring out the big picture. He is a wizard in business strategy, business development, finance and risk management. Catch him if you need help of an independent thinker to generate new angles and cultivate your business approach or elaborate and perfect your strategy.Matti’s background
He has gained valuable experience in finance, banking and capital markets in sales and business development roles over more than 25 years working for Handelsbanken Capital Markets, United Bankers, Nordic Soya, OP Capital Markets, Digia, Bearing Point, TietoEvry and Vauraus Suomi.Matti’s special knowledge & skills
Radical creative thinking, big picture visioning, honing business goals, unraveling money making fundamentals, rapid conceptualizing ability, idea refining, collaboration, root cause drilling. He has a passion for corporate values and principles – those being the main fundamentals in creating success and differentiation in the future – unfair advantages. -
Sedu Koskinen
Senior Advisor
+358 40 258 28 28
sedu.koskinen@pureinnovation.fi
ABOUT Sedu -
”At the end of the day, it’s all about the people.”
Sedu Koskinen is a experienced and accomplished restaurateur, serial entrepreneur and businessman. Koskinen is a tireless evergreen, a highly innovative problem solver and an out of box thinker. Catch him especially if you need highly innovative business & brand development advices.Talent’s background
He is probably the best-known restaurateur in Finland, having built around 150 restaurants and generated a turnover of almost half a billion euros. He has also had restaurants in Thailand and Estonia. He worked in industry until 1991 when he sold his industrial maintenance company to Imatran Voima Oy (Fortum). He also founded Smile Henkilöstövuokraus Oy.Talent’s special knowledge & skills
Gift to Innovate, integrate businesses, business development, project management, construction management, strategic planning, concept planning, execution skills specially for new business concepts, large and wide International network. -
Wille Wilenius
Senior Advisor
+358 40 552 26 22
wille.wilenius@pureinnovation.fi
ABOUT Wille -
”At the end of the day, it’s all about the people.”
Wille Wilenius is an experienced PR-specialist with over 30 years of experience in the PR, media and communications branch, having successfully launched countless international and Finnish brands onto the market. Catch him if you need an out-of-the-box thinker in the context of PR- and communications.Wille’s background
Having formerly worked at leading PR-agencies and as a producer for tv- and theatre, Wille is considered a true veteran in the industry. Working successfully for brands like Tampere- talo, Bukowskis, Hagelstam & co, Stockholms Auktionsverk, Svenska Teatern, Powerpark, CBRE, Omenahotelli, Vauhtiajot, Pokerstars, Olympic Casino, Ladbrokes, Casumo, Pöff.Wille’s special knowledge & skills
Strong co-operation and collaboration skills, strategic thinking and business-building skills, problem-solving and communication skills. He has very wide global network and skill to find the right people for the right job. -
Carl Tilgmann
Senior Advisor
+358 44 980 38 61
carl.tilgmann@pureinnovation.fi
ABOUT Carl -
”The key is finding the right people.”
Carl is an outspoken professional and futurist who has been a leader in emerging digital technologies for more than two decades. A true visionary, he has a highly developed business nose for the next trends to land in Finland. Carl’s ability to perceive the big picture, build functional concepts and secure a lot of attention around them, matched with his incredible knack for finding the right people for the right jobs, is simply out-of-this-world. Catch him if need some help of that.Carl’s background
In addition to various Director positions covering Northern Europe, Carl has successfully set up local operations in Finland for over 20 international companies, such as Death tobacco, Sportus, Ladbrokes, Sportingbet, Readly, Magster, Storage365, Yaytrade, Gordon Delivery to just name a few. He has also acted as consultant at company executive level for various medical providers, insurance companies, banks, etc. Carl is also a true expert in securing media coverage, with over 100 articles published in 20 different business areas, covering fashion, newspaper, lifestyle, business, etc.Carl’s special knowledge & skills
Through his extensive network of contacts, Carl’s unrivaled ability to find the best Finnish professionals, securing the right partners and building top-notch sales teams, is a prerequisite for any company to succeed in Finland. Indeed, Carl seems to know everyone, from high-level government officials – political lobbying is second nature to him – to top management in all the largest Finnish companies as well as the best-regarded media professionals in all fields. Carl is also a true expert on all matters PR. -
Vladislav Dobrokhotov
Senior Advisor
+358 44 209 49 42
vladislav.dobrokhotov@pureinnovation.fi
ABOUT Vladislav -
”It’s rumored that we’re known throughout the cosmos to be “legendary dreamers.”
Vladislav Dobrokhotov is an experienced executive with a successful track record in operational leadership of both, profit and not-for-profit organizations.Vladislav’s background
He has planned and executed launches of numerous new businesses, products and services in B2B and B2C markets; organized more than a hundred events in Finland and abroad, and worked with such brands as Rolls-Royce, Bentley, Jaguar Land Rover, To’ak, The Macallan, El Corte Inglés, McArthurGlen, Galeries Lafayette, and many more. Led trade missions and hosted foreign delegations, including the visit of HRH Prince Michael of Kent GCVO to Finland in 2017. Having worked in different markets (Europe: Austria, Finland, France, Germany, Norway, Russia, Switzerland, UK; Asia: China, Hong Kong), Vladislav has developed a deep understanding of cross-cultural issues and practical ways of doing business in different countries. He also helps to raise funds to a number of charities.Vladislv’s special knowledge & skills
Innovation, business strategy, project management, marketing, experiences production, fundraising, business facilitation. He has outstanding and beyond global network. -
Teresa De Rita-Cavlek
Client Relationship Director
+358 40 044 61 84
teresa.derita-cavlek@pureinnovation.fi
ABOUT Teresa -
”Do everything with your whole heart, or not at all”
Teresa is a long-standing advocate for total wellness of mind-body balance, physiotherapist, personal trainer, dancer, floor manager, TV host, entrepreneur, perhaps the most energetic person in the universe and highly respected wellness professional who genuinely throws herself wholeheartedly into everything she does.Teresa’s background
Teresa has competed very successfully in fitness and dance competitions in Finland and abroad, hosted and directed TV programs, played supporting roles in a few films, taught dance to children and adults, set up and run her own fitness center, created successful fitness programs and marketed wellness products.Teresa’s special knowledge & skills
Exceptional interpersonal skills, innovative and energetic mind, creative and good, highly respected leader. She has a very wide global network in different field of business, especially in sport and wellness industry. -
Ville Juurikkala
Innovator, Photographer & Director
+358 44 350 05 39
ville.juurikkala@pureinnovation.fi
ABOUT Ville -
”Ambition lives in the future and therefore does not lead to deep happiness. Passion lives in the present.”
Ville is simply a one of the most talented photographers that exist in this planet. Top of that he’s a nice easy going person who doesn’t take himself too seriously. At the same time Ville takes his work very seriously. Catch him if you need a visual value for you brand which really catches eyes and soul.Ville’s background
Ville is best known from his rock’n’roll portraits and he’s the only Nordic photographer to be included in the list of the legendary American Morrison Hotel Gallery among 125 of the world’s most highly acclaimed music photographers.Ville’s special knowledge & skills
Innovative, intuitive and with strong skills in visual storytelling and brand communication, creative direction, in particular Ville has exceptional communication and interpersonal skills. He also has an excellent global network, particularly in the creative and music industries. -
Pekka Susi
Senior Advisor
+358 40 757 22 28
pekka.susi@pureinnovation.fi
ABOUT TALENT -
”At the end of the day, it’s all about the people.”
Pekka is a highly experienced Sales Executive and multi-talented Senior Business Advisor with over 30 years of experience.Pekka’s background
Having held several top executive and board member positions he is familiar with most of the business challenges executive meet in their daily managerial work. Pekka’s determined and entrepreneurial mind-set have helped businesses increase their customer satisfaction and improve their overall profitability. In addition, his military background makes an excellent trainer.Pekka’s special knowledge & skills
Creative strategy planning and implementation skills, great talent management and project management skills. Outstanding global network. -
Sami Sillgren
Senior Advisor
+358 50 382 30 36
sami.sillgren@pureinnovation.fi
ABOUT TALENT -
”At the end of the day, it’s all about the people.”
Sami is not only an internationally award-winning elite athlete, but also a highly accomplished private banker, treasurer, investor, event organizer and business angel.Sami’s background
Sami has some 20 years of professional experience in various areas of asset management and finance.Sami’s special knowledge & skills
Visionary and creative mind with really productive financial solutions skills, extremely good project management and communication skills. He has an enviably extensive international professional network. -
Maria Flygare
Senior Advisor
+358 45 273 37 77
maria.flygare@pureinnovation.fi
ABOUT TALENT -
”At the end of the day, it’s all about the people.”
Maria is world citizen, enthusiastic who dreams big and aims high. Maria is a doer, great team player and a people connector. Maria can help you with legal matters both in national and international fields.Maria’s background
Maria will keep your feet on the ground by securing all the legal issues and details without suppressing the dream and passion of building a successful business.Maria’s special knowledge & skills
Superior skills to building competitive and more profitable growth for companies, especially in legal issues. -
NEW TALENT
Senior Advisor
+358 XX XXX XX XX
here.soon@pureinnovation.fi
ABOUT TALENT -
”At the end of the day, it’s all about the people.”
Soon more about our new talent’s in general…Talent’s background
Soon more about our new talent’s background…Talent’s special knowledge & skills
Soon more about our new talent’s special knowledge & skills… -
Mika Nurmesniemi
Senior Advisor
+358 40 085 58 44
mika.nurmesniemi@pureinnovation.fi
ABOUT TALENT -
”It’s all about execution.”
Mika is first and foremost an enabler, with some 30 years of extensive global experience in consulting, coaching, training and advising as a leader of growth and change programs.Mika’s background
He is a master at identifying and helping to implement collective team approaches that lead to a better management, employee and customer experience. He has trained and coached over 150,000 professionals from more than 100 countries. He has been named the best sales management trainer in Europe by IBM and has won a gold and silver medal at the Persona Global Development Olympics (out of over 100 projects). He owns and represents a wide range of methodologies and tools for growth. He has served as founder, CEO, COB or board member of 13 different companies.Mika’s special knowledge & skills
Innovation, strong communicating, creative strategy planning, business development, creative talent management, and project management skills. He has beyond outstanding global network and skill to find the right people for the right job.
PURE PRICING
Because your business is unique, our pricing is tailored to fit.
Hourly billing for consulting and advisory services is a long-standing tradition in the industry. However, sometimes, flat fees make more sense because they allow clients to better predict advisory costs. Or, we could share a risk & benefit with our incentive bonus model. What you prefer – let’s talk.
HOUR
PRICING
Charging by hourly rate. Fee is based upon an agreed day or hourly rate.
Charging by hourly rate. Fee is based upon an agreed day or hourly rate.Charging by hourly rate. Fee is based upon an agreed day or hourly rate. Charging by hourly rate. Fee is based upon an agreed day or hourly rate. Charging by hourly rate. Fee is based upon an agreed day or hourly rate. Charging by hourly rate. Fee is based upon an agreed day or hourly rate. afCharging by hourly rate. Fee is based upon an agreed day or hourly rate. Charging by hourly rate. Fee is based upon an agreed day or hourly rate. Charging by hourly rate. Fee is based upon an agreed day or hourly rate. fgj
FLAT
FEE
Charging by project. Negotiable on a case by case basis.
Incentives
Bonuses
Charging fixed monthly base fee plus incentive bonuses.
HOUR PRICING
Charging by hourly rate. Fee is based upon an agreed day or hourly rate.
FLAT FEE
Charging by project. Negotiable on a case by case basis.
Incentives Bonuses
Charging fixed monthly base fee plus incentive bonuses.
PURE BLOGS
Curiosity is one of the great secrets of success.
Discover eye-opening, educational and entertaining – at least totally free – business and brand development tips by reading our blogs about how we see holistic business and brand development in todays rapidly changing business environment.
LET’S MEET
Reshape the world. Experience Pure Innovation.
We are a slightly different innovation & advisory firm. We make a real difference because we work tightly with you – not blindly for you.
We are providing our customers a significant unfair competitive advantage, by engaging in long-term, comprehensive and productive business development, utilizing our core competencies and external partner network. If you are into that – let’s talk.
Want to work together? We love to hear from you.
Schedule an invigorating consultation with us.
