ABOUT PURE
We ensure success for our clients, from innovation to reality.
We innovate new and refine existing businesses. In particular, we help small growth companies to grow and internationalize their business. We help growth companies to rebuild and scale their businesses by identifying growth opportunities and improving their performance through innovation in products, services, processes, business models and branding.
PURE SERVICES
We reshape the world.
We make forecasts and future scenarios. We innovate, we create and we execute. Most of all, we are helping by providing growth. We provide holistic business and brand development, case and customer-specific approaches for different sizes and types of companies.
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PURE Future
The role of insight and especially foresight should be as the basis for strategic planning and decision-making – it challenges the company to redefine its strategies to fit better in the ever increasing competitive landscape.
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With us, you’ll be able to identify changes before they happen. The aim of our insight analysis and strategic foresight plan is to find insight in long-term trends that are observable and actionable today.
Strategic choices should always be in line and support the Vision, the long-term goal of the company, the desirable state in the future. The role of strategic foresight should be as the informant, the source of knowledge, the basis for innovation, strategic planning and decision-making which are created to describe possible, probable and desirable or undesirable visions and roadmaps about the future.
Without incorporating any foresight to your company decision-making, you will be making decisions that are only based on current conditions and as we all know – the only constant in this world is change.
The fact is that foresight is never a clear calculation or estimation of what will definitely be or a certain prediction of the future. The aim of foresight and future scenarios is to find some insights on how the future might play out and then find actions that we can take execute today to affect how future plays out or make ourselves better prepared for it.
Before engaging in a future study, foresight and scenario process, it is important to establish a common understanding of the context under investigation. This necessary insight is built through various studies like markets, industry, customer and competitor analysis in order to pertinently identify areas for future possible changes and main associated uncertainties and possibilities.
Both insight and foresight are needed in order a business successfully build a future. The purpose of our insight and strategic foresight plans is as much for helping today’s decision-making as it is for creating awareness about tomorrow’s challenges and opportunities.
We reshape the future. Schedule an invigorating consultation with us.
Our specific services for successful future are
Market, industry, customer, competitor and competitive analysis
Future studies, foresight and scenarios -
PURE Branding
Branding is nothing new. Yet, the expectations consumers have for brands are higher than ever. This is why your company interested in long-term success must create the most promising, targeted brand experience possible.
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A brand is the sum of its parts. In order to create a unique branded experience, one must understand the big picture and pay attention to details. Every last detail – Even the smallest ones.
Branding is the total of the sums of company’s identity – from its name and logo to every piece of communication, internal or external – to every encounter every customer or potential customer has with it. In other words, brand is the entity of your company and its business.
While your product and/or service are the most critical factor in your success, your brand is your most valuable asset. The product or service is the object whereas the brand is the personality. Products and services can be copied, but a brand is unique.
Building a brand is a life long journey and it’s all about being open and honest, especially with innovative outside input. It’s like raising kids – you can’t be a mother, father, sister, brother, friend, teacher, etc. but yourself – you just can’t and you don’t even have to – so, collaborate.
There is no “one size fits all” approach to building a successful brand. That is why we work together with you to identify the vision of your brand and your business, to define your client and all the encounters they will have with your brand. To lay the foundation, we create a brand strategy that mirrors the culture, nature, philosophy, and goals of your business, and particularly the wishes and true needs of your clients. And of course, we help you bring that strategy alive too.
We are specialized in providing holistic brand development strategies. If you are into that – let’s talk.
Our specific services for successful branding are
Brand development strategies & implementations
Design strategies & implementations
Communication and PR strategies & implementations
Brand stories and brand identity refreshment & implementations
Multifunctional product and service concepts & implementations
Brand management advisory services
Brand management rental services -
PURE BUSINESS
In any successful business, process of developing a business improvement plan is ongoing. Every business owner and leader must periodically examine their business and determine if it’s meeting the potential it can.
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Business development is a set of tasks and processes meant to create growth opportunities for a company. It generally involves, making more money and saving money.
The key to success is continuous improvement. Continuous business improvement is an ongoing effort to improve the quality of your processes, products & services, people and profit.
As a business owner or leader, you are probably aware of where your business could improve. Sometimes business owners and leaders want to improve their business, but are not sure how to begin. Think realistically about what you can do yourself and where you may benefit from some support.
We create a custom approach tailored to each client’s unique situation to bringing innovative and unconventional yet pragmatic thinking to deliver actionable strategies for real impact in today’s complex business landscape. We partners with owners and leaders in business to tackle their most important challenges and capture their greatest opportunities.
From three-person startups to thousand-member teams, we’ve seen and done it all. We provenly can, and we very much like to produce some significantly unfair competitive advantage for your business as well.
We work closely with you to define clear requirements and innovate pragmatic solutions. We help you to develop a viable strategy for success, which we then express in a compelling business plan. We don’t stop when business plan is complete. We help you implement it as well.
Clear a day and let’s take a look together at how you’re doing, what you want to do better on, and let’s developing a business improvement plan, plan of action to move your business forward.
Our specific services for successful business are
Business development strategies & implementations
Growth strategies & implementations
Retail omnichannel strategies & implementations
Distribution strategies
Communication and PR strategies & implementations
Product and service concepts
Financial plans
Investment memorandum and pitch deck preparations
Business management advisory services
Business management rental services -
Pure Innovation
Innovation is one of the key drivers behind the growth of all successful organization, particularly as the speed of business cycles continues to increase in today’s complex business landscape.
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Innovation is critical to growth. Growth is vital for funding new investments and attracting great talent. It is also a critical driver of overall company performance.
An innovation strategy is essential for companies that want to gain competitive advantage. An effective innovation strategy should be inspiring and add something unique to the product or service being developed.
Innovation should push boundaries and be out of the ordinary. As a company, you want to increase the value of a current product or service or create something brand new that will lead to successful growth.
Innovation strategy is not magic or mystery, but it is a process like any other process. When it is planned and executed properly it can have significant effect on the success of the organization.
Like the creation of any successful strategy, the process of developing an innovation strategy should start with a clear understanding and articulation of specific objectives related to helping the company achieve a sustainable competitive advantage.
We help you formulating innovation strategy in dynamic and fast-chancing environments. Schedule an invigorating consultation with us.
Our specific services for successful innovation are
Innovation strategies & implementations
Growth strategies & implementations
Communication and PR strategies & implementations
Product and service concepts
Financial plans
Investment memorandum and pitch deck preparations
PURE TALENTS
At the end of the day, it’s all about the people.
We are a passionate, unique & extraordinary combination of multitalented, highly experienced and internationally awarded professionals. Together we have more than a century of experience from successful business and brand development cases in North European markets. We provenly can, and we very much like to produce some significantly unfair competitive advantage for your business as well.
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Juha Larsson
Executive Senior Advisor, Founder
+358 45 270 69 17
juha.larsson
About Juha@pureinnovation.fi -
”The highest level of knowledge is intuition.”Juha Larsson is a passionate thinker, doer and collaborator, world class people connector, business developer, branding and marketing expert. Catch him if needed a cosmic amounts of valuable business development, branding, and marketing advices.
Juha’s background
He has achieved success working for national and international organizations, while being rewarded more than 30 times. He has national and international awards such as Cannes Lions, Clio, New York Festival, Rebrand 100, etc. Over 30 years of experience in world class comprehensive brand building and award winning marketing communications. Among others; Stockmann, Liikenneturva, RAY, Atria, Radiolinja, K-plussa, Helsingin Sanomat, Orion, Iittala, Leonia, Sampo pankki, IF, Raisio, Arla, Marli, Veikkaus, Nokia, Fazer, Silja Line, Viking Line, Fortum, Valio, R-kioski, Lumene, Indufor, Restel, PCKT-Money, Reinin, Liuos.
Juha’s special knowledge & skills
Innovation, strong intuitive skills, communicating skills, creative strategy planning, business development, comprehensive brand development, integrated marketing planning, creative direction, art direction, creative talent management, and project management. He has outstanding global network and skill to find the right people for the right job.
PURE PRICING
Because your business is unique, our pricing is tailored to fit.
Hourly billing for consulting and advisory services is a long-standing tradition in the industry. However, sometimes, flat fees make more sense because they allow clients to better predict advisory costs. Or, we could share a risk & benefit with our incentive bonus model. What you prefer – let’s talk.
HOUR
PRICING
Charging by hourly rate. Fee is based upon an agreed day or hourly rate.
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FLAT
FEE
Charging by project. Negotiable on a case by case basis.
Incentives
Bonuses
Charging fixed monthly base fee plus incentive bonuses.
HOUR PRICING
Charging by hourly rate. Fee is based upon an agreed day or hourly rate.
FLAT FEE
Charging by project. Negotiable on a case by case basis.
Incentives Bonuses
Charging fixed monthly base fee plus incentive bonuses.
PURE BLOGS
Curiosity is one of the great secrets of success.
Discover eye-opening, educational and entertaining – at least totally free – business and brand development tips by reading our blogs about how we see holistic business and brand development in todays rapidly changing business environment.
LET’S MEET
Reshape the world. Experience Pure Innovation.
We are a slightly different innovation & advisory firm. We make a real difference because we work tightly with you – not blindly for you.
We are providing our customers a significant unfair competitive advantage, by engaging in long-term, comprehensive and productive business development, utilizing our core competencies and external partner network. If you are into that – let’s talk.
Want to work together? We love to hear from you.
Schedule an invigorating consultation with us.
